Desining for trust & empathy

Hi, I’m Anna.
Senior UX Designer & Keynote Speaker

Passionate about solving complex problems with elegant, human-centered solutions.

Specialized in UX and conversational AI, building solutions that enhance efficiency, scalability, and customer satisfaction.

From complexity to clarity

With over a decade in UX, I work across product strategy, research, interaction design, UI, prototyping, and validation, bringing structure to ambiguity and helping teams make confident product decisions.

I further specialize in designing experiences for AI agents: from defining the product role and interaction model to shaping behavior, prompts, transparency, and continuous improvement.

Alongside my design work, I’m a keynote speaker on the realities of building AI agents and the mindset teams need to move from uncertainty to action.

Product Design – End to End

I lead design across the full product lifecycle. From framing problems and aligning teams to exploring, testing, shipping, and improving solutions. I create coherent experiences and raise the quality bar.

AI Agent Experience Design

I design AI agents as product experiences, not isolated chat interfaces. I define their purpose, capabilities, and behavior, while balancing user needs, business goals, and technical possibilities.

Interaction & Motion Design

I use interaction design and motion with purpose: to communicate change, provide feedback, guide attention, and make complex product behavior easier to understand. These details give products a more coherent, confident feel.

Keynotes and Design Leadership

I share practical lessons from building AI agents in real products and how failure can become useful evidence. Through conference talks and masterclasses, I help teams build confidence and make progress without waiting for certainty.

DailyPlaylists

I led the redesign of a playlisting platform, conducting user research, crafting intuitive UI designs, and introducing game-changing features.

UI Design | UX Design | Art Direction | B2C

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Compa SaaS

I led the development of an advanced B2B SaaS platform that transformed cost calculation and tracking for architects.

Through user research and the implementation of a design system, our triumph is reflected in the exceptional user satisfaction rate, surpassing 95%. 

UI Design | UX Design | User Research | Art Direction | B2B

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CONTACT

Wanna have a chat?

I’m always interested in new challenges, start ups and crazy project ideas with potential. HMU – I’m looking forward to speaking with you.

Drop me a message: hallo [at] annabredow.de